Summary:

• Increase web traffic and customer engagement metrics aligned with broader marketing strategies.
• Organize creative campaigns and promotional events that can make a difference for our company’s success according to trends and customer requirements.
• Develop original content and suggest creative ways to attract more customers and promote our company.
• Reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth.
• Passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies.
• Bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

Responsibilities:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Organize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.
• Oversee social media accounts’ layout.
• Conceive and develop efficient and intuitive marketing strategies.
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics.
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Create engaging text, image and video content.
• Initiate and control surveys to assess customer requirements and dedication.
• Write copy for diverse marketing distributions (brochures, press releases, website material etc.).
• Maintain relationships with multiple brands to ensure collaboration in promotional activities.
• Collaborate with managers in preparing budgets and monitoring expenses.
• Design posts to sustain readers’ curiosity and create buzz around new products.
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
• Facilitate online conversations with customers and respond to queries.
• Report on online reviews and feedback from customers and fans.
• Suggest new ways to attract prospective customers, like promotions and competition.
• Assist in C.R.M. activities.

Requirements:

• BSc/BA in marketing, business administration or relevant discipline.
• Proven experience as marketing executive or similar role.
• Expertise with social media platforms and web analytics (e.g. Web Trends).
• Knowledge of Photoshop, HTML5, CSS3, JavaScript, PHP and Google Analytics.
• Ability to deliver creative content (text, image and video).
• Good understanding of market research techniques, data analysis and statistics methods.
• Proficient in MS Office and marketing software (e.g. CRM).
• Excellent communication and people skills.
• Creativity and commercial awareness.